Category Archives: Marketing

How to Search Engine Optimize your LinkedIn Profile

Linkedin is a combination of a social networking and marketing tool for individuals and organizations alike. In fact, it is one of the best and most powerful tool for the individual which is why it is vital to get it right on Linkedn. Here are tips on how to search engine optimize (SEO) your Linkedin…
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Profiting from Online Video Advertisements

Unless you are interested in buying the product that is being advertised, nobody (at least nobody I know) likes to see the same advert twice. But what if the advert contained some really cool music or something funny that you wouldn’t mind seeing twice? Today, tablets are a rage and folks have been downloading and…
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Google Local Search Made more Powerful

Google Carousel is the latest addition to Google’s already powerful bag of indexing tools. Google Carousel is a new initiative for local search.  Carousel is a feature that adds visual appeal to present local results. It does so by adding banners, images and customer rating to its local search results. So What is New? Google…
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Google’s New and Enhanced AdWords Campaign Manager

Many folks who advertise on Google follow a certain trend – a Google AdWords campaign is set up and once the target reached, stopped. Some months down the line the campaign is started again. I won’t go into the merits of this strategy except to say that the only time this strategy won’t work for…
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