Category Archives: Marketing

Tips to Marketing Success on Facebook

Of all the businesses undertaking an AdWords campaign (PPC campaign), less than 10% even have a budget for undertaking an AdWords campaign on Facebook. My own investigation reveals that all the campaign managers not only are aware of Facebook but actually have Facebook accounts themselves. When I drilled deeper, half sheepishly inform me that Facebook…
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Running a Successful Marketing Campaign

Every good product, service and business has returning customers. Returning customers spell business success and are vital to the continued good health of the company. Every business needs to develop matrices to calculate the number of returning customers v/s first-time customers. Why are returning customers so vital and what do they have to do with…
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Experience V/s Hard-core data in online marketing

No matter what you wish to do, whether it be online marketing or setting up a PPC advert campaign or anything else, you will have access to vast volumes of hard-core data at your finger tips. Producers of such data will tell you that the hard-core data they produce is pure gold and that whatever…
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Enhancing your Internet presence

A search at one of the popular search engines for your own business will reveal just how much a presence you have on the web. If you don’t figure on the 1st page itself, then you need to sit up and do something about it. Here is a list of things than can enhance your…
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