Category Archives: PPC Campaign

Google’s New and Enhanced AdWords Campaign Manager

Many folks who advertise on Google follow a certain trend – a Google AdWords campaign is set up and once the target reached, stopped. Some months down the line the campaign is started again. I won’t go into the merits of this strategy except to say that the only time this strategy won’t work for…
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Tips to Marketing Success on Facebook

Of all the businesses undertaking an AdWords campaign (PPC campaign), less than 10% even have a budget for undertaking an AdWords campaign on Facebook. My own investigation reveals that all the campaign managers not only are aware of Facebook but actually have Facebook accounts themselves. When I drilled deeper, half sheepishly inform me that Facebook…
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Running a Successful Marketing Campaign

Every good product, service and business has returning customers. Returning customers spell business success and are vital to the continued good health of the company. Every business needs to develop matrices to calculate the number of returning customers v/s first-time customers. Why are returning customers so vital and what do they have to do with…
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Experience V/s Hard-core data in online marketing

No matter what you wish to do, whether it be online marketing or setting up a PPC advert campaign or anything else, you will have access to vast volumes of hard-core data at your finger tips. Producers of such data will tell you that the hard-core data they produce is pure gold and that whatever…
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