Some of you may know of it, but most don’t. Facebook uses something they call the EdgeRank system. The EdgeRank system uses the Facebook users own content to determine where and how your advertisement shows up in a user’s news feed. So my first tip is to create an advert or post that makes best use of the EdgeRank criteria you can maximize its potential (and your ROI).
Post regularly around the same time as the ad campaign. The posts must all be entertaining and relevant. Include photos, videos and relevant links in your posts. Create polls, invite audience participation. The secret of Facebook is “Engage” – the more engaging you are with your target audience, the longer they stay in the news feed.
Too many businesses only post content pertaining to their company or product or service. There is very little in terms of engaging entertainment. Your content on products or services needs to be interspaced with jokes, funny pictures, polls, funny stories and so on. On Facebook, business content must revolve around entertainment. Was there a funny incident at your factory today? Post it! You will be amazed as to how much response you will receive.
Facebook encourages you to start small. You can run an ad campaign on Facebook with as little as $5. Seriously, no other media with such a phenomenal reach allows you to start so small. Formulate an ad and run it for $5 worth. Study the matrices carefully. Study the results carefully. Depending on the number of genuine (not bought) Likes you already have, even a $5 campaign has the potential of reaching out to thousands. Succeeded beyond your wildest imagination? Well, then develop another campaign along the same lines but different content and engage Facebook services for $10 and so on getting bigger with each new campaign.